In simplex terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing different from traditional marketing in that it involves the use of channels and methods that empower an organization to analyze marketing campaigns and puzzle out what is working and what isn’t – typically in real time.
Digital media is so distributive that consumers have access to information any time and any place they want it. Gone are the days when the messages persons got close to your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing root of entertainment, news, shopping and social interaction, and clients are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more promising to believe them than you. People want brands they can trust, companies that know them, communications that is personalised and relevant, and offers tailored to their needs and preferences.
Digital marketing and its as related channels are so important – but not to the exclusion of all else. It’s not enough to just know your clients; you must know them better than anybody else so you can communicate with them where, when and how they are most sensory to your message. To do that, you need a consolidated view of customer preferences and hope across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and speculate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your understanding into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.